What is exterior 3D visualization?
Exterior 3D visualization or exterior 3D rendering is the biggest part of the archviz discipline. It constitutes the visual representation of the external aspects of an architectural design project. Mostly architects, real estate promoters and developers use it. We visualized this new shopping center for the Belgian retail design studio Minale Design Strategy.
In this type of visualization it is particularly important to create the right atmosphere by filling the visuals with many people. For one, it is a public area full of pedestrians. Aside from that it is a commercial project, which is destined for shoppers. Therefore, an abundance of various demographics was a crucial part of this assignment.